TY  - BOOK
AU  - Mcdonald,Malcolm,Rogers,Beth
AU  - Woodburn,Diana
TI  - KEY CUSTOMERS
SN  - 0750646152
U1  - 658.8 
PY  - 2000///
CY  - 
PB  - Butterworth-Heinemann, Oxford
KW  - Marketing
KW  - Marketing -- Management
ER  -