TY  - BOOK
AU  - Jewler,A Jerome
AU  - Drewniany,Bonnie L
TI  - CREATIVE STRATEGY IN ADVERTISING
SN  - 053455783X
U1  - 659.132 
PY  - 2001///
CY  - 
PB  - Wadsworth/Thomson Learning, Australia
KW  - Advertising Copy
KW  - Advertising Layout And Typography
ER  -