TY  - BOOK
AU  - Sutherland,Max,Sylvester,Alice K
TI  - ADVERTISING AND THE MIND OF THE CONSUMER
SN  - 0749429771
U1  - 659.1019 
PY  - 2000///
CY  - 
PB  - Kogan Page, London
KW  - Advertising And Psychological Aspects
KW  - Consumer Behaviour
ER  -