TY  - BOOK
AU  - Kardes,Frank R.
TI  - CONSUMER BEHAVIOUR AND MANAGERIAL DECISION MAKING
SN  - 013091602
U1  - 658.8342 
PY  - 2002///
CY  - 
PB  - Prentice Hall, New Jersey
KW  - Consumer Behaviour
KW  - Decision Making
ER  -