658.8  / T164P2 <br/>
Tapp,Alan <br/>
       PRINCIPLES OF DIRECT AND DATABASE MARKETING 
 / 
 .- 2nd 
 .-  Pearson Education, London,  c2000 
 .- xv,435 . 
<br><u>ISBN:</u> 0273646818 
<br/><u>Subject Headings:</u> <br/>Marketing -- Management;
<br><U>Copy Details:</u><br> Acc. No.: <b>A137855</b>, Full Call No.: 658.8 T164P2,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>