TY  - BOOK
AU  - Linneman,Robert
AU  - Stanton,John L
TI  - MARKETING PLANNING IN A TOTAL QUALITY ENVIRONMENT
SN  - 8172249071
U1  - 658.84 
PY  - 2002///
CY  - 
PB  - Jaico Publishing House, Bombay
KW  - Marketing -- Management
ER  -