658.8342 / UN2
Thomas J. Reynolds,Jerry C. Olson
UNDERSTANDING CONSUMER DECISION MAKING
/ THE MEANS-END APPROACH TO MARKETING AND ADVERTISING STRATEGY
.- Lawrence Erlbaum Associates Publishres, Hillsdale, 2001
.- xvii,447 .
ISBN: 080581731X
Subject Headings:
Consumer Behavior;
Marketing -- Management;
Author Added Entry:
Olson,Jerry C.;
Copy Details:
Acc. No.: A137134, Full Call No.: 658.8342 UN2, Item type: Books , Location: General Stacks,
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