658.8342  / UN2 <br/>
Thomas J. Reynolds,Jerry C. Olson <br/>
       UNDERSTANDING CONSUMER DECISION MAKING 
 / THE MEANS-END APPROACH TO MARKETING AND ADVERTISING STRATEGY 
 .-  Lawrence Erlbaum Associates Publishres, Hillsdale,  2001 
 .- xvii,447 . 
<br><u>ISBN:</u> 080581731X 
<br/><u>Subject Headings:</u> <br/>Consumer Behavior;<br/>Marketing -- Management;
<br/><U>Author Added Entry: </u><br/>Olson,Jerry C.;
<br><U>Copy Details:</u><br> Acc. No.: <b>A137134</b>, Full Call No.: 658.8342 UN2,   Item type:  Books , Location: General Stacks, <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>