TY  - BOOK
AU  - Thomas J. Reynolds,Jerry C. Olson
AU  - Olson,Jerry C.
TI  - UNDERSTANDING CONSUMER DECISION MAKING
SN  - 080581731X
U1  - 658.8342 
PY  - 2001///
CY  - 
PB  - Lawrence Erlbaum Associates Publishres, Hillsdale
KW  - Consumer Behavior
KW  - Marketing -- Management
ER  -