TY  - BOOK
AU  - Cheverton,Peter
TI  - KEY ACCOUNT MANAGEMENT IN FINANCIAL SERVICES
SN  - 0749444452
U1  - 332.10688 
PY  - 2005///
CY  - 
PB  - Kogan Page, London
KW  - Financial Services Industry -- Management
KW  - Selling -- Key Accounts
KW  - Marketing -- Key Accounts
N1  - With Cd-Rom
ER  -