CONSUMER BEHAVIOUR ANALYSIS - Foxall,Gordon R. (Routledge, London, 2002)
Contents; V.1 The Behavioural Basis Of Consumer Choice -- V.2 The Behavioural Economics Of Consumption -- V.3 Marketing; A Behavioural Perspective.
Includes Bibliographical References And Index.
Keywords: Consumer Behaviour; Consumers -- Attitudes; Motivation Research (Marketing)