TY  - BOOK
AU  - Quelch,John A
TI  - CASES IN MARKETING MANAGEMENT AND STRATEGY
SN  - 0135770572
U1  - 658.80095 
PY  - 1996///
CY  - 
PB  - Prentice Hall, Singapore
KW  - Marketing -- Asia -- Case Studies
KW  - Marketing -- Asia -- Management -- Case Studies
ER  -