TY  - BOOK
AU  - Keegan,Warren J.
TI  - GLOBAL MARKETING MANAGEMENT
SN  - 0139030239
U1  - 658.848 
PY  - 1999///
CY  - 
PB  - Prentice Hall, New Jersey
KW  - Export Marketing -- Management
KW  - Export Marketing -- Management -- Case Studies
ER  -