TY  - BOOK
AU  - Aaker,David A.,Kumar,V.
AU  - Day,George S.
TI  - MARKETING RESEARCH
SN  - 9971513897
U1  - 658.83 
PY  - 2002///
CY  - 
PB  - John Wiley, New York
KW  - Marketing Research
N1  - Includes Index
ER  -