TY  - BOOK
AU  - Kumar,S Ramesh
TI  - MANAGING INDIAN BRANDS
SN  - 8125913084
U1  - 658.8 
PY  - 2002///
CY  - 
PB  - Vikas Publishing House Pvt. Ltd., New Delhi
KW  - Brand Name Products -- India -- Management
KW  - Brand Name Products -- India -- Marketing
N1  - Includes Bibliographical References And Index
ER  -