TY  - BOOK
AU  - Moorthi,Y L R
TI  - BRAND MANAGEMENT
SN  - 812591427X
U1  - 658.8270954 
PY  - 2003///
CY  - 
PB  - Vikas Publishing House Pvt. Ltd., New Delhi
KW  - Brand Name Products -- India -- Management
KW  - Health Products -- India -- Marketing
N1  - Includes Bibliographical References And Index
ER  -