TY  - BOOK
AU  - Jones,John Phillip
TI  - BEHIND POWERFUL BRANDS
SN  - 0074636642
U1  - 659.1 
PY  - 2000///
CY  - 
PB  - Tata Mcgraw-Hill Publishing Co. Ltd., New Delhi
KW  - Advertising -- Brand Name
KW  - Products -- India
ER  -