Encyclopedia of strategic management [5 volume set] - Lancaster, Geoff [ed.]; Massingham, Lester [ed.]; Wootton, Simon [ed.]; Horne, Terry [ed.]; Armstrong, Michael [ed.]; Allen, David [ed.]; Smith, Paul [ed.]; Berry, Chris [ed.]; Pulford, Alan [ed.] (New Delhi Crest Publishing House, 2002)
Contents : v.1. Marketing planning and evaluation -- v. 2. Thinking --v. 3. Human resource management -- v. 4. Financial decisions -- v. 5. Marketing communications
Keywords: Strategic planning -- Encyclopedia; Marketing -- Encyclopedia