TY  - BOOK
AU  - Lancaster, Geoff [ed.] 
AU  - Massingham, Lester [ed.]
AU  - Wootton, Simon [ed.]
AU  - Horne, Terry [ed.]
AU  - Armstrong, Michael [ed.]
AU  - Allen, David [ed.]
AU  - Smith, Paul [ed.]
AU  - Berry, Chris [ed.]
AU  - Pulford, Alan [ed.]
TI  - Encyclopedia of strategic management [5 volume set]
SN  - 8124202699
U1  - 658.80203 
PY  - 2002///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Strategic planning -- Encyclopedia
KW  - Marketing -- Encyclopedia
N1  - Contents : v.1. Marketing planning and evaluation -- v. 2. Thinking  --v. 3. Human resource management -- v. 4. Financial decisions -- v. 5. Marketing communications
ER  -