TY  - BOOK
AU  - Kardes,Frank R
TI  - CONSUMER BEHAVIOR AND MANAGERIAL DECISION MAKING
SN  - 0321001990
U1  - 658.8342 
PY  - 1999///
CY  - 
PB  - Addison-Wesley, Reading,Mass.
KW  - Consumer Behavior
KW  - Decision Making
ER  -