TY  - BOOK
AU  - Tellis,Gerard J
TI  - ADVERTISING AND SALES PROMOTION STRATEGY
SN  - 0321014111
U1  - 658.82 
PY  - 1998///
CY  - 
PB  - Addison-Wesley, Reading,Mass.
KW  - Advertising
KW  - Sales Promotion
KW  - Marketing -- Management
ER  -