TY  - BOOK
AU  - Lewis, Barbara R [ed.]
AU  - Littler, Dale [ed.]
TI  - The blackwell encyclopedic dictionary of marketing
SN  - 0631214852
U1  - 658.5003 
PY  - 1999///
CY  - Oxford
PB  - Blackwell Business
KW  - Production management -- Dictionaries
ER  -