TY  - BOOK
AU  - Percy,Larry,Rossiter,John R
AU  - Elliott,Richard
TI  - STRATEGIC ADVERTISING MANAGEMENT
SN  - 0198782322
U1  - 659.1 
PY  - 2001///
CY  - 
PB  - Oxford Univ. Pr., New York
KW  - Advertising
KW  - Management
ER  -