The art of marketing [9 volumes set] - Lancaster, Geoff; Reynolds, Paul; Lewis, Keith; Housden, Matthew; Yadin, Daniel L.; Farbey, A. D.; Morse, Stephen; Brannan, Tom; Randall, Geoffrey; Stone, Merlin; Woodcock, Neil; Machtynger, Liz; et al. (New Delhi Crest Publishing House, 2001)
Contents: v. 1. A step by step guide to all the tools of marketing -- v. 2. A guide to going global -- v. 3. A guide to planning, skills and techniques -- v. 4. A guide to strategy, planning and targeting -- v. 5. A guide to strategy, planning and development -- v. 6. planning and developing strategy -- v. 7. A practical guide to planning your strategy -- v. 8. Get to know your customers and win their loyalty -- v. 9. Successful promotion on the net
Keywords: Marketing