TY  - BOOK
AU  - Lancaster, Geoff
AU  - Reynolds, Paul
AU  - Lewis, Keith
AU  - Housden, Matthew
AU  - Yadin, Daniel L.
AU  - Farbey, A. D.
AU  - Morse, Stephen
AU  - Brannan, Tom
AU  - Randall, Geoffrey
AU  - Stone, Merlin
AU  - Woodcock, Neil
AU  - Machtynger, Liz
AU  - Davis, Judy
TI  - The art of marketing [9 volumes set]
SN  - 8124202192
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Crest Publishing House
KW  - Marketing
N1  - Contents: v. 1. A step by step guide to all the tools of marketing -- v. 2. A guide to going global -- v. 3. A guide to planning, skills and techniques -- v. 4. A guide to strategy, planning and targeting -- v. 5. A guide to strategy, planning and development -- v. 6. planning and developing strategy -- v. 7. A practical guide to planning your strategy -- v. 8. Get to know your customers and win their loyalty -- v. 9. Successful promotion on the net
ER  -