658.802 / F651S
Floch,Jean-Marie
SEMIOTICS MARKETING AND COMMUNICATION.
/ BENEATH THE SIGNS, THE STRATEGIES.
.- Palgrave,Hampshire, 2001
.- xiii,225 .
.- ( International Marketing Series.
ISBN: 033376014X
Subject Headings:
Communication In Marketing -- France;
Semiotics -- France;
Author Added Entry:
Bodkin,Robin Orr;
Copy Details:
Acc. No.: A137394, Full Call No.: 658.802 F651S, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
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