TY  - BOOK
AU  - Floch,Jean-Marie
AU  - Bodkin,Robin Orr
TI  - SEMIOTICS MARKETING AND COMMUNICATION
SN  - 033376014X
U1  - 658.802 
PY  - 2001///
CY  - 
PB  - Palgrave,Hampshire
KW  - Communication In Marketing -- France
KW  - Semiotics -- France
ER  -