TY  - BOOK
AU  - Vora,M. N.
TI  - NOTE ON PRICING STRATEGIES FOR BRANDED CONSUMER PRODUCTS
U1  - 658.816 
PY  - 1987///
CY  - 
PB  - Indian Institute Of Management, Ahmedabad
KW  - Consumer Goods
KW  - Pricing
KW  - Brand Name Products
ER  -