TY  - BOOK
AU  - Gilles Laurent,Bernard Pras
AU  - Pras,Bernard
TI  - RESEARCH TRADITIONS IN MARKETING
SN  - 0792393880
U1  - 658.83 
PY  - 1994///
CY  - 
PB  - Kluwer Academic / Plenum Publishers, New York
KW  - Marketing Research -- Congress
KW  - Marketing Research -- Europe -- Congress
KW  - Marketing Research -- United State -- Congress
ER  -