TY  - BOOK
AU  - Gupta,Nirmal K.
TI  - MODI XEROX AND XEL MARKETING
U1  - 658.812 
PY  - 1999///
CY  - 
PB  - Indian Institute Of Management, Ahmedabad
KW  - Customer Services
KW  - Xerox Corporation -- Customer Services -- Case Studies
KW  - Consumer Satisfaction
ER  -