TY  - BOOK
AU  - Ford,David
AU  - Saren,Michael
TI  - MANAGING AND MARKETING TECHNOLOGY
SN  - 981240242X
U1  - 658.8 
PY  - 2001///
CY  - 
PB  - Thomson Learning, Inc., Australia
KW  - Technological Innovations -- Management
KW  - Product Management
ER  -