TY - BOOK AU - Raghuram,G. AU - Banerjee,Bibek TI - BODY LINE HEALTH CARE LTD U1 - 338.476151 PY - 1999/// CY - PB - Indian Institute Of Management, Ahmedabad KW - Pharmaceutical Industry -- Case Studies KW - Body Line Hjealth Care -- Pharmaceautical Company -- Case Studies ER -