TY - BOOK AU - Ganapathy,Shobha TI - DEVELOPING A MARKETING STRATEGY FOR AWAG-EKTA U1 - 658.8101 PY - 1995/// CY - PB - Indian Institute Of Management, Ahmedabad KW - Awag-Ekta -- Social Aspects KW - Awag-Ekta -- Marketing KW - Sales Management ER -