TY  - BOOK
AU  - Banerjee,Bibek
AU  - Raghuram,G.
TI  - ASHIMA ATTIRES (A)
U1  - 658.802 
PY  - 1998///
CY  - 
PB  - Indian Institute Of Management, Ahmedabad
KW  - Marketing Management
KW  - Brand Name Products
KW  - Sales Management
ER  -