TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - STRATEGIC MARKETING PROBLEMS
SN  - 0136328601
U1  - 658.802 
PY  - 1998///
CY  - 
PB  - Prentice Hall, New Jersey
KW  - Marketing -- Decision Making -- Case Studies
KW  - Marketing -- Management -- Case Studies
ER  -