TY  - BOOK
AU  - Koshy,Abraham,Raghuram,G
AU  - Banerjee,Bibek
TI  - FOODWORLD-A MARKET ENTRY STRATEGY
U1  - 658.87 
PY  - 1999///
CY  - 
PB  - Indian Institute Of Management,Ahmedabad
KW  - Marketing
KW  - Decision-Making
KW  - Foodworld -- Management
ER  -