TY  - BOOK
AU  - Pringle,Hamish
AU  - Gordon,William
TI  - BRAND MANNERS
SN  - 0470856106
U1  - 658.827 
PY  - 2001///
CY  - 
PB  - John Wiley, Chichester
KW  - Marketing
KW  - Brand Name Products
ER  -