TY  - BOOK
AU  - Dowling,Grahame
TI  - CREATING CORPORATE REPUTATIONS
SN  - 0199241635
U1  - 659.2 
PY  - 2001///
CY  - 
PB  - Oxford Univ. Pr., Oxford
KW  - Corporate Image
KW  - Corporations -- Public Relations -- Case Studies
KW  - Brand Name Products -- Managements
ER  -