TY  - BOOK
AU  - Schultz,Don E.
AU  - Barnes,Beth E.
TI  - STRATEGIC BRAND COMMUNICATION CAMPAIGNS
SN  - 0844229520
U1  - 659.113 
PY  - 2001///
CY  - 
PB  - Ntc Business Books, Chicago
KW  - Advertising Campaigns
ER  -