TY  - BOOK
AU  - Shimp,Terence A.
TI  - ADVERTISING PROMOTION
SN  - 0030352711
U1  - 658.82 
PY  - 2003///
CY  - 
PB  - Thomson Learning, Inc., Australia
KW  - Communication In Marketing
KW  - Sales Promotion
KW  - Advertising
ER  -