TY  - BOOK
AU  - Franses,Philip Hans
AU  - Papp,Richard
TI  - QUANTITATIVE MODELS IN MARKETING RESEARCH
SN  - 0521801664
U1  - 658.83015118 
PY  - 2001///
CY  - 
PB  - Cambridge Univ. Press, Cambridge
KW  - Marketing Research -- Mathematical Models
ER  -