658.8343 / W722C
Wind,Yoram (Jerry)
CONVERGENCE MARKETING
/ STRATEGIES FOR REACHING THE NEW HYBRID CONSUMER
.- Prentice Hall, New Jersey, 2002
.- xxviii,336 .
ISBN: 0130650757
Subject Headings:
Marketing Research;
Author Added Entry:
Mahajan,Vijay;
Copy Details:
Acc. No.: A137782, Full Call No.: 658.8343 W722C, Item type: Books , Location: General Stacks,
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