TY  - BOOK
AU  - Wind,Yoram (Jerry)
AU  - Mahajan,Vijay
TI  - CONVERGENCE MARKETING
SN  - 0130650757
U1  - 658.8343 
PY  - 2002///
CY  - 
PB  - Prentice Hall, New Jersey
KW  - Marketing Research
ER  -