TY  - BOOK
AU  - Lehmann,Donald R.,Gupta,Sunil
AU  - Steckel,Joel H.
TI  - MARKETING RESEARCH
SN  - 9780321014160
U1  - 658.83 
PY  - 1998///
CY  - 
PB  - Addison Wesley, Menlo Park, Ca.
KW  - Marketing Research
ER  -