TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Parvatiyar,Atul
TI  - HANDBOOK OF RELATIONSHIP MARKETING
SN  - 8178291045
U1  - 658.8 
PY  - 2000///
CY  - 
PB  - Response Books, New Delhi
KW  - Marketing
ER  -