TY  - BOOK
AU  - Perreault, William D.
AU  - Mccarthy, E. Jerome
TI  - ESSENTIALS OF MARKETING: A GLOBAL -- MANAGERIAL APPROACH
SN  - 0071179089
U1  - 658.8 
PY  - 2000///
CY  - Boston
PB  - Irwin/Mcgraw-Hill 
KW  - Marketing
ER  -