TY  - BOOK
AU  - Zeithaml,Valarie A.
AU  - Bitner,Mary Jo
TI  - SERVICES MARKETING
SN  - 0072312211
U1  - 658.8 
PY  - 2000///
CY  - 
PB  - Irwin/Mcgraw-Hill, Boston
KW  - Service Industries -- Marketing
KW  - Customer Service
KW  - Marketing
ER  -