TY  - BOOK
AU  - P. Rajan Varadarajan,No
AU  - Varadarajan,P. Rajan
TI  - BUSINESS OF MARKETING
SN  - 8172248768
U1  - 658.8 
PY  - 2001///
CY  - 
PB  - Jaico Publishing House, Bombay
KW  - Marketing -- Management
ER  -