TY  - BOOK
AU  - Lilien,Gary L.,Kotler,Philip
AU  - Moorthy,K. Sridhar
TI  - MARKETING MODELS
SN  - 8120314751
U1  - 658.8 
PY  - 1992///
CY  - 
PB  - Prentice Hall Of India Pvt. Ltd., New Delhi
KW  - Marketin -- Management
ER  -