TY  - BOOK
AU  - Panwar,J S
TI  - BEYOND CONSUMER MARKETING
SN  - 0761932585
U1  - 381.0954 
PY  - 2004///
CY  - 
PB  - Response Books, New Delhi
KW  - Marketing -- India
KW  - Target Marketing -- India
KW  - Marketing -- India -- Forecasting
ER  -