332.10688  / F49 <br/>
Arthur Meidan,Barbara Lewis,Luiz Moutinho <br/>
       FINANCIAL SERVICES MARKETING 
 / A READER 
 .-  Dryden Press, London,  1997 
 .- x,375 . 
<br><u>ISBN:</u> 1861524536 
<br/><u>Subject Headings:</u> <br/>Financial Services Industry -- Marketing;<br/>Financial Institutions -- Marketing;<br/>Marketing;
<br/><U>Author Added Entry: </u><br/>Moutinho,Luiz;
<br><U>Copy Details:</u><br> Acc. No.: <b>A148139</b>, Full Call No.: 332.10688 F49,   Item type:  Books , Location: COMPACT STORAGE (BASEMENT), <br><b>------------------------- --------------------- ------ --------- ------- ------- --------- -------- </b><br>